Choose your distractions.
In the Focussed app, pick the apps that steal your time. Instagram, TikTok, games, anything.
ORA by Focussed
Distractionends here.
The physical app blocker for iPhone. Block apps anytime. Unblock only by scanning ORA.
−40%Waitlist price €26.99 €44.99
Your phone is designed to distract you. We're not.
How it works
Three steps.
9:41
Choose apps
These get blocked until you scan ORA.
Block 5 apps
Apps blockedStarted just now
00:00focused
5apps blocked
0pickups
Scan ORA to unblock
Apps unblocked
You scanned ORA.
1h 24mfocused
5apps back
Block them. Instantly.
Start a block right in the app. Your chosen apps are gone until you decide otherwise.
Calls, messages and every other app keep working.
Scan ORA to unblock.
The only way back in is scanning ORA with your iPhone. Keep it in another room, and every unblock becomes a real decision.
More distance, more friction. That's the point.
Why ORA
Distance beats
Distance beats
willpower.
A blocker app can be switched off from the couch. ORA can't. Leave it in another room, and getting an app back means getting up. That small walk is usually enough to break the reflex.
| ORA | Screen Time* | Blocker apps | Phone in a drawer | |
|---|---|---|---|---|
| Unblocking takes a physical step | ||||
| No one-tap override | Partly | |||
| Calls and messages still reach you | ||||
| Blocks only the apps you choose |
* Apple's built-in app limits, which offer an “Ignore Limit” option.
Low Effort.
High Productivity.
Put it somewhere else.
Hallway, kitchen, office. The further ORA is from you, the harder it is to give in.
No battery.
Nothing to charge, ever. Your iPhone powers every scan.
Made for iPhone.
Works with iOS 16 or later and the Focussed app.
Join the waitlist
Get ORA for
Get ORA for
40% less.
€26.99
€44.99
−40%
- Free to join. No purchase, no commitment.
- 40% off the regular price, valid for six months after launch.
- Confirm once by email. Unsubscribe anytime.
See the Waitlist Terms for details.
FAQ
Good questions.
How does ORA work?
Block the apps that distract you in the Focussed app, whenever you want. To unblock them, you scan ORA with your iPhone. ORA contains an NFC chip, the same technology as contactless payment.
Does ORA need charging?
No. ORA has no battery. Your iPhone powers the scan, so there's nothing to charge or replace.
Can people still reach me?
Yes. Only the apps you choose are blocked. Calls, messages and everything else keep working.
Which iPhones work with ORA?
Any iPhone running iOS 16 or later, together with the Focussed app from the App Store.
Where should I keep ORA?
Somewhere out of reach: another room, your bag, your office. The further away it is, the more effort an unblock takes, and the less often you'll want one.
What if I really need an app?
Go to ORA and scan it. Your apps are back right away. The walk is the point: it turns a reflex into a decision.
How do I get 40% off?
Join the waitlist and confirm your email address. You then get 40% off ORA's regular price, €26.99 instead of €44.99, valid for six months from launch. Joining is free and doesn't commit you to buy. Full details are in the Waitlist Terms.
When will ORA ship?
The launch date isn't set yet. Everyone on the waitlist hears about it first, by email.